XACC Professional Outreach Committee "Jump Start Luncheon"

Business to Business (B2B) Marketing

The Basics and Using Social Media for B2B Marketing Success

1. Fundamentals of B2B Marketing
2. Planning for B2B Marketing Success
3. B2B Lists and Data Base Marketing
4. Offers and Promotions that Generate Sales and Customer Loyalty
5. Writing Compelling and Creative B2B Copy
6. Secrets to Successful Graphics Design
7. Perfecting the B2B Mail Package that Always Gets Open
8. Testing and Analysis
9. Social Media

Presented by Ted Janusz
Do you find it even harder to reach your potential business buyer?  Twenty years ago, you could talk with people on the phone.  Today you leave voicemail messages - that are never returned.

And your buyer is barraged with media these days, both in hard copy and online.  Today’s average consumer meets up with between 1,500 to 5,000 advertising impressions per day.  How can you break through all of that clutter to get through to your business client to learn about their needs in order to sell your product or service in this competitive environment?

To get answers, join Ted Janusz for an overview from his popular, intensive two-day workshop on Business-to-Business Marketing to get ideas you can begin to implement the same afternoon to drive your bottom line.

When: September 12, 2012
Time: 11:30 am - 1:00 pm
Where: Ramada Inn, Xenia Towne Square, Xenia, OH 45385

FREE to all XACC Members in good standing, $25.00 for non-XACC members.

All participants are invited to purchase a boxed lunch for $7.50 or “brown bag” it. Ramada Inn of Xenia is donating the use of their facility with Elmcroft of Xenia Assisted Living & Memory Care sponsoring the beverages.

Registrations are required (must be registered by 9/7/2012)